Create initial: 60-70 years
That Nike's history to go back to 1958, when founder Phil. Knight also just Oregon (Oregon) State University track and field team players, often in practice, to the coach Bowerman (Bowerman) complained that the United States has never produced a really good pair of shoes. Knight majoring in accounting, graduates return to teach at Portland (Portland). In 1964, Knight and his coach Bowerman funded 500 U.S. dollars each to set up a sports shoe company named Nike, Wholesale jordans
Company infancy, Knight used their own relationship in the sports world, from the shuttle at the track meet field, pitch stalls selling his running shoes. At that time the Cheap air jordan shoes was purchased from Japan, he always considered the United States will design sport shoes unlimited potential. The early 70s, Knight began to implement the concept of self-designed shoes, and after careful study of the investigation, was found sufficient to support his demand to establish their own production lines. But in the end decided to use Japan's production experience, and Japan in 1972, Knight signed the first contract, the official production completely designed Nike sneakers United States.
The following years, the yen continued to appreciate, rising labor costs, making production in Japan, the rising cost of shoes. At this point, Nike has accumulated experience in overseas production base and stable, they quickly extended our focus to more countries other manufacturers. In order to reduce production costs, Nike in 1975, the Japanese production lines to relatively low labor costs in Korea and Taiwan. A substantial decrease in costs, so Nike has more abundant resources to engage in R & D and marketing activities.
Nike from low labor cost countries will broaden the foundry industry at that time be called revolutionary. Know that the production of Nike shoes, must be injected into the labor-intensive, and therefore seek to lower labor costs overseas contract manufacturers inevitable, and there is no pull of space. Nevertheless, it is still overseas foundry risk, due to distance and cultural gap between different countries, resulting in increased difficulty of quality control. Therefore, Nike the next large-scale orders to Wholesale shoes contract manufacturers often go through a very careful evaluation process to ensure that finished products meet Nike's quality standards.
During this period, Nike's strategic focus entirely focused on: 1 • to establish the best mode of operation of overseas production; 2 • Note the new design for the OEM manufacturers and models; 3 • maintenance of quality standards